Prevent Google Slapping You For Linking Blunders
Building your links is of high importance for any IM project or campaign. Your website’s ultimate position in the search engines will come from the quality of your backlinks. If you’re not getting relevant backlinks, your site will suffer from a lack of quality search engine traffic. But in the quest to get links that count, marketers make link building mistakes that prove costly to their websites. Even though some mistakes look really small, their effects can be devastating. We’ll discuss these mistakes, how to avoid them, and how you’ll maintain positive relations with the search engines.
It’s not a good choice to make an image backlink if you can make a text backlink. Many marketers find themselves with problems because they’re rushing for fast results. Anchor text link mistakes are common. It’s always possible to get more traffic from a good image link. But for SEO considerations, a text link with relevant keywords is more powerful.
This is often ignored because some think an image link is better, but that’s not always true. Your traffic will be much more targeted because you’ll be ranked for the correct keywords. You’ll get more weight for your links if you have relevant keywords in your anchor text. An image link is fine but only if it’s the only choice.
Another common mistake is discovering your anchor text is wrong, or not relevant. Useless anchor text will not help you with SEO, and it will not help your popularity either. Having targeted keywords in the anchor text is important. You may also receive a penalty if your backlink anchor text keyword is wrong. Many marketers make the mistake of thinking the only important consideration is the backlink itself and the anchor text does not matter. The anchor text in your backlink is very important very rankings, too. The thing to do is research your keywords, decide what you want to rank for, and then use those keywords in your anchor text.
Overall, you’ll gain far better results from a link building strategy that avoids these common mistakes. Your search engine rankings will begin to improve as you begin to attract more quality backlinks.