Is Your Link Building Method The Right One For Success?
Any experienced marketer will tell you how important link building is in SEO. However it sometimes can be difficult finding links of high quality from relevant websites in your market. Therefore, in a very real way a good link building campaign has its own costs and will consume time. This is why you should be careful when starting to build links; one small mistake and all your efforts go down the drain. There are a few link building mistakes that are commonly made but can be avoided with a bit of common sense and right action. This article will discuss a few common backlink building mistakes that can cause you heartache and lost time.
One common mistake many people make is trying to get backlinks from sites that have no relevance to their own site’s topic or niche at all. Building effective backlinks is about getting links from sites that contain very similar subjects or keywords to your own. For instance, you might own a gardening website, so getting backlinks from a dating site won’t help your efforts at all. You won’t be helping your site any. It’s not always easy to locate good ranking websites that are relevant to your own, but it’s certainly not impossible. It makes no difference how small you think your own niche is, there will always be plenty of sites containing relevant content to your own for link building purposes.
Type in your own niche’s keywords into a search engine and you’ll be surprised how many other sites are out there with similar topics to your own. Simply email the webmasters of these sites and ask them if they’ll give you a backlink. Many people don’t like the idea of asking webmasters for links, but it really is one of the better ways to get the links you need. It can take a little time to contact a lot of site owners this way, but you’ll start to see results if you’re patient. It’s better to be patient and have relevant sites link to you rather than having the irrelevant ones.
Another common link building mistake is working on getting backlinks from sites that have separate links pages, or dedicated pages filled with other links. However, you’ll get better value from a backlink on a page that isn’t loaded up with hundreds of other links to every other site within your niche. If you put your own backlink on a page where there are already 200+ backlinks showing, you won’t see the results you want. However, some directories will use a ‘nofollow’ tag on backlinks showing on their pages. Even if a directory has 200+ links on a page with all “nofollow” tags on them, ask to have your link excluded from the tag so it will count.
You’ll make your links more powerful by taking advantage of the suggestions you just read about. Now you know about them, so be sure to remember how to avoid them.